Online

Webinar AI Ideation (in English)

In collaboration with the Enterprise Europe Network Netherlands and Utrecht University of Applied Sciences (HU), we are hosting the AI Ideation Webinar on Monday, 9 February 2026. After the workshop has become a success in the Netherlands, we invite more SMEs to make a solid plan for AI in their company and help to get them started. The webinar is in English and open for all European SMEs.
Gather your ideas, develop them, and turn one of your own concepts into a concrete AI solution. During the workshop, you will refine your company’s AI idea with support from our experts. After a short introduction to what AI is and several inspiring examples, you’ll explore, test, and shape your ideas. This will give you a solid foundation to build new opportunities for your organisation.

9 februari 2026 16:00 - 18:00 CEST Online Registreren

What can AI do for your business?

AI offers many possibilities that can create value for organisations of all sizes. During the workshop, we explore both the business and data perspectives to help you understand if AI is the right fit for your company.
Think of automatically handling the majority of incoming customer-service emails, or predicting when machines require preventive maintenance—preventing unexpected downtime and costs.
Curious about previous participants’ experiences? Paul Thuijs from Claassen, Moolenbeek & Partners shares his journey during the session.

What will you do in the workshop?

You’ll get a clear understanding of what AI is and learn the basic principles behind it. Besides breaking down the concept of Artificial Intelligence, we’ll share practical examples of how companies are already applying AI.
With this knowledge, you’ll start brainstorming where AI could help your organisation and which processes might benefit most. You’ll select your strongest idea based on feasibility, impact, and added value, and work it out into a realistic project plan.
You’ll be guided by Mark Scholten, who will think along with you, challenge your ideas, and answer your questions.

What will you get out of it?

By the end of the workshop, you’ll have a practical, actionable AI plan tailored to your company.
Within the Digital Hub Noordwest, we gladly support you in taking your next steps—whether through additional workshops, test facilities, student-led projects at HU supervised by lecturers, or collaborations with SME organisations specialised in AI.

Who is the workshop for?

The workshop is designed for SMEs that are eager to learn and curious about the opportunities of AI in their own business. You don’t need any prior knowledge of AI or IT—the workshop is accessible to everyone.
Companies with 10 employees or larger, or those with more complex operations, are all welcome.

When and where?

Date: Monday, 9 February 2026
Time: 16:00 – 18:00
Format: Online (link is sent in the confirmation email)
Participants per company: 1–2 persons
Cost: Free of charge (covered by the EDIH programme)